Not all cravings are created equal

Hands up if you can relate to what it feels like to be able to think of nothing other than a bowl of ice-cream or a bag of potato crisps. It can hit you at any time of the day, but it is usually during that afternoon energy slump or after your boss had a go at you. And in the moment it feels like you really can’t go without the object of your desire. We’ve all been there, right?


The flip side of this situation, though, is that there is far more going on inside of us than only wanting an ice cream. Cravings can contain incredibly important messages that tell us a lot about ourselves and learning to crack the code is easier than you may think.



Here are a few types of cravings that you have experienced…


Emotionally Charged Cravings. You may not struggle with it on a daily basis, but I’m certain you’ve experienced emotional eating at some point in your life. If you’ve ever reached for your favorite ‘comfort food’ (hint: that word alone describes emotional eating!) when you were feeling lonely or sad, you have used food to feed your emotions. Take a moment to check in with yourself before a meal — ask yourself if you’re feeding hunger or emotions. It can be quite difficult to train yourself to eat for nourishment only, but it can be done with practice!



Nutrient Deficiency Cravings. This one’s easy – if your body lacks certain nutrients, cravings will kick in to provide what your body is lacking. So for example, craving chocolate may mean your magnesium is low or craving cheese may indicate you are low in your essential fatty acids. Your body knows just what it needs, and if it’s not getting that, it will tell you. You just have to listen, and know what to “listen” for.


There are a few things you can do to keep your cravings at bay.


  • Make sure you are drinking enough water. Dehydration can be a trigger for cravings.
  • I know it can be difficult, but make it a priority to get at least 7 hours of sleep per night. Your body will function much more optimally when well rested, and you’ll be less likely to turn to caffeine or sugar for an energy boost.
  • Check in with yourself before you eat and ask if you are actually hungry, or if you are eating out of boredom or habit.
  • Put more whole foods into your diet and start cutting out processed foods.
  • Keep a Food Journal for a week or two — jotting down what you eat, when, where you are and how you were feeling. This will help show you patterns that you may not even realize yet.



Just imagine what it would feel like to understand your cravings, to know exactly what they are trying to tell you and to be able to give your body what she wants. Imagine the freedom and the sense of empowerment. If this sounds tempting – let’s jump on the phone for a free strategy session and we’ll dive deeper to discover what your cravings mean and how to feed them. Here is the link to my calendar where you can schedule your free strategy session: